Bob Witeck of Witeck-Combs Communications was familiar with the dissolved deal and told Metro Weekly, "Despite the expectation that this was all unfolding as a deal, it has been in a sensitive stage of continued discussion for probably the last three weeks."
He added, "Quite a few people, even early on, were afraid it was going to dissolve."
In February, talking to Billboard about the deal, Gaga had said, "[O]ur relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those groups." Target had faced criticism in 2010 for donations the company made to groups supporting candidates who oppose LGBT equality.
Of today's announcement, Witeck said, "They wanted to make it public now. They decided it was important that people know there is no deal."
Keyword - Lady Gaga Little Monsters Mama Monster Homophobia Target Evil Heartless Bastards