She recently revealed she was growing her hair in order to keep things more flexible in terms of choosing roles.
But while Hollywood may not love it, Emma Watson's pixie cut has gone down a storm in the style world.
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The 20-year-old has just been announced as the new face of French cosmetics firm Lancome.
And they've put her to work immediately, filming a commercial on the streets of Paris.
Wearing a nude dress and a biker jacket, and with subtle eye makeup and bright pink lips, Emma put forward a perfect image for the company.
Overseeing things was celebrity photographer Mario Testino, who recently shot Prince William and Kate Middleton's engagement photos.