Sunday, April 3, 2011

'Hop' Lays Golden Egg - GO RUSSELL BRAND!!!

by Brandon Gray for BoxOffice Mojo

Topping the weekend, Hop hatched an estimated $38.1 million on approximately 4,700 screens at 3,579 locations, narrowly edging out Rango to claim the highest-grossing opening weekend of 2011 so far (if the estimate holds).

In second, Source Code generated an estimated $15.1 million on close to 3,400 screens at 2,961 locations. That was ho-hum compared to the starts for its fellow sci-fi thrillers currently in theaters, Limitless and The Adjustment Bureau.

Insidious debuted in third with an estimated $13.5 million at 2,408 locations, which may be a solid showing for the inaugural release of distributor FilmDistrict but was below par for a supernatural horror movie.

As well as the three new nationwide releases may have done individually, collectively they couldn't match the three debuts on the same weekend last year (Clash of the Titans, Why Did I Get Married Too? and The Last Song), leading a 28 percent drop in overall business versus last year. The weekend was also below par for April kick-offs in general.

Among holdovers, last weekend's champ, Diary of a Wimpy Kid: Rodrick Rules shied away by 57 percent, ranking fourth with an estimated $10.2 million for a $38.4 million tally in ten days. Sucker Punch bled 68 percent to an estimated $6.1 million for a $29.9 million sum in

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