Pottermore, a mysterious new site by J.K. Rowling, author of the Harry Potter book series, is an online hub for everything Harry Potter-related, Rowling revealed on YouTube on Thursday.
Pottermore, which Rowling created in partnership with Sony, will include an interactive reading experience of the Harry Potter books. Fans will also be able to buy audio books and, for the first time, Harry Potter novels as ebooks.
The site goes live in October, but some users will be able to enter early. Additional details about that will be revealed on the site on July 31, but Rowling dropped a clue for those aching to enter the site early: “Follow the Owl.”
Earlier reports that Pottermore is an online gaming site seem to have been incomplete. Gaming elements, such as accomplishments and virtual items, are visible in some of the photos on the site; however, Rowling doesn’t directly mention the gaming element in her announcement.