Louis Vuitton, one of the leading international fashion houses, will "lit up with elegant displays of traditional Hindu motifs" during the entire month of December in its global network of stores as an extended celebration of Hindu festival of Diwali, according to reports.
A release says that for Louis Vuitton (LV) "Diwali will be a wonderful occasion to share its values with visitors worldwide in an atmosphere of joy and festivity". "This is the very first time that Louis Vuitton will be celebrating one single common festival on this scale. The decision to celebrate Diwali, the most joyous and vibrant Hindu festival, in all its stores across the world, was taken to specifically- honour the common values that Louis Vuitton shares with India, the respect for tradition and the passion for innovation".
"In today's world, where values of peace and harmony seem to lose importance, Louis Vuitton wishes to make a gesture by uniting all its stores around this Indian festival, which symbolises light, joy, optimism and new beginnings", it adds.
Distinguished Hindu statesman Rajan Zed, in a statement in Nevada (USA) today, commended LV for creating wider awareness about Hinduism by its displays of traditional Hindu motifs in its global network of stores.
Rajan Zed, who is President of Universal Society of Hinduism, welcomed LV clients to further explore the rich philosophical thought Hinduism, oldest and third largest religion of the world, offered. If any of the LV customers needed any help in deeper exploration of Hinduism, he or other Hindu scholars would be glad to assist, Zed added.
For this occasion, LV store windows worldwide "showcase columns of trunks, specially crafted and hand-painted in India on Banana fibre paper". "Merchandising and packaging will also be inspired by light and joy" to celebrate Festival of Lights. Some pieces specially created for this occasion symbolizing "a delicate marriage of Indian heritage, know-how and Louis Vuitton creativity", will be available for purchase at worldwide network of LV stores.
In the 1920's, Indian Maharajas placed special orders for elaborate and luxurious trunks and remained LV's most distinguished and exclusive clients. Currently, it has five stores in Indian in Mumbai, Delhi, and Bangalore.
LV, headquartered in Paris, which claims to be "the world leader in luxury", was launched in 1854. Bernard Arnault is Chairman of its parent LVMH. (ANI)